Each of the segments of the television industry has its special characteristics (Lane, 2008). Television has all kinds of viewers. In every important aspect of television business you will find advertising. Commercials reach thousands of households which help sell all kinds of products. One thing about television is that it is a costly use of promotion. As television technology continues to evolve so will the opportunities for advertising. The future of television will be a more interactive system in which viewers will be able to pay bills, make airline reservations, receive pay per view programming and even play computer games.
