Radio is a very good form of advertising. Listeners who tune in do so for very different reasons. Some listeners like the shock jocks and some like the music. Others, well maybe do not have any real reasons. The thing is radio is a powerful form of media that attracts anyone. You wand news all the time then radio can provide that. Sirus Satellite does an excellent job of reaching many listeners. According to Ronald Lane in his book Advertising, ” the greatest thing about radio is its ability to deliver advertising to a very selective audience.
August 7, 2008 at 9:11 pm
It’s true, radio is a primary medium for targeting narrow audience segments. The audience varies on what’s going in the community. In advertising, the marketplace
of any community is the focus. Also, the budget for any advertiser is an importrant consideration. Radio advertising can be quite high when one is targeting a specific audience.