A campaign is a set of advertising that is suppose to run for a specific lengthof time. We normally see campaigns in political races where each candidate will run advertisements for as long as necessary until the elections are over. The length of the campaign can vary form 17 months to about 4 years. In some cases even longer. A good campaign will have ads that are similar and that have the same layout. In addition the campaign must have a completed media schedule, sales promotion material, and costs for everything spelled out.
