A creative trademark vividly identifies the products and services fo a company and competitively distinguishes those products from other competitors. As consumers the quality a trademark demonstrates can be the main reason fo consumption. Trademarks can have the shape of logos such as the Nike, Mercedes Benz, and apple log. The trademark embodies the brand name. Therefore, many businesses go to great lenghts to protect their trademark infringement suit, you must document lost profits accurately.” The trademark infringement can be seen in many situations not only involving products and services but artwork. When artwork such as a song is the issue there is a violation of copyright laws.
In the United States trademarks are protected by the Lanham Act. Congress created the act under the Constitution gran of authority to regulate foreign commerce. Under the Lanham Act the trademark has nationwide protection. In essence, the seller applies to register a trademark with the Patent and Trademark Office. If the trademark is approved the examiner then has it published in the Official Gazette to notify the parties of the approval. A successful business will definitely take time to protect their trademarks. Failure to protect trademarks will greatly effect profits.
